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From GUCCI’s calculation of the carbon footprint of each product to the announcement of the abandonment of fur by major brands, sustainable fashion has changed from an avant-garde issue to an obvious consensus and trend, and has become a constant realization in the process of design, manufacturing and sales. Behavior, an era of harmonious coexistence between fashion and sustainable development is coming.

The impact of overall market weakness and consumption upgrades on the traditional department store industry continues to ferment. From the first half performance report disclosed by listed companies, it can be seen that the overall performance of most department stores still showed a sharp decline in the first half of this year. Due to the situation, department stores are generally in operating difficulties and even face the test of life and death. How to break through the dilemma has become an urgent problem for department stores.

That 'men's fake philipp plein wardrobe', not only the men's wardrobe is of interest to your house, but the whole family can go shopping for a year.　　 On October 15th, the Tmall flagship store of Hailan Optimal Life Museum quietly began trial operation. At the same cheap adidas time, the official website mall is also under construction. Hailan Home told Yibang Power.com that this is its new brand positioned as a one-stop collection of home furnishing products, with 6000 SKUs covering the three major areas of clothing, daily groceries and fashion home furnishings, with ten preferred product series : Office supplies, cosmetics, table supplies, kitchen supplies, bedding, care supplies, travel supplies, daily necessities, clothing, furniture supplies. (Hailan Optimal Tmall Store) 　　 It is understood imitation army that Hailan Optimal runs faster offline. It has opened four stores in its headquarters fake shoes in Jiangsu Province and aims to open 20 stores by the end of next year.　　The relevant person in charge emphasized that it is very expensive to build a brand now, and huge costs were invested in stores, exposure, SI\u0026VI, etc. hermes knockoff in the early stage. The funds, talents and resources of Hailan House played a major role in it.　　 'Our investment is huge, because what we want to do is a brand, not a small grocery store.' The person in charge said.　　 From the perspective of product composition and category, Hailan’s preferred target brand is MUJI, but the price is more affordable. 'MUJI's price is difficult to be accepted by third- and fourth-tier cities, and our profits are thinner.' 　　 Compared with MUJI's high brand premium and brand awareness in first- and second-tier cities, Hailan House's channel and retail experience in third- and fourth-tier cities It is worth looking forward to. 'Hai Lan's retail management experience for more than 15 years has also been applied to new brands, especially our team is best at one thousand stores.' 　　 It is reported that the majority of Hai Lan's brand chain stores are franchised stores, but not The franchise is asics replica charged, the franchisee raises funds to build the store, handles the relevant procedures, and pays for the relevant operating expenses. The specific operation of the franchise store is fully authorized by Hailan Home, and the wholesale fila ownership of the goods is also owned by Hailan Home, which bears the inventory The risk of direct selling.　　Because of such a management system, the operation management model and brand image of Hailan's national stores can be guaranteed.　　From a sales perspective, the store management model of fake shoes Hailan House is very effective. According to statistics at the end of 2016, Hailan Home has 4,237 stores with a total business area of ​​780,000 square meters and a total revenue of 14 billion yuan. A rough estimate of single store sales is 3.3 million yuan, generating 17,900 revenue per square meter.　　 Although in the traditional sense, Hailan House has been asics replica stationed in street stores in third- and fourth-tier cities for a long time, but first- and second-tier cities and shopping mall stores are also its new goals. Hailan Optimal Life Museum has undertaken such a mission since its birth.　　'The location of the Optimal Life Center mainly depends on the commercial district, usually in a shopping mall.' 　　 Hailan Optimal Life Center has opened four offline stores, with 300 to 700 square meters of stores, and wholesale christian dior the location is concentrated in the shopping plaza. The Atlanta store is under preparation, and the goal is to reach 20 cloth stores nationwide by the end of next year.　　 In addition, Hailan House's attempts in new retail are also expected to be applied, including RFID, fake agnes b big data selection, smart stores, etc. The cross-border show of veteran menswear is worth looking forward to, but the target of home life has been locked by a circle of snipers. There are also Zara, H\u0026M, Jiangnan Buyi, La Chapelle, YVVY (under Meikemeijia), etc. Netease Yanxuan, Mijia, Taobao Xinxuan, which started at the top, and Chengjia, which seized the traffic entrance.　　 Zara, H\u0026M, Jiangnan Buyi, La Chapelle and Hailan Optimal all have in common from the traditional apparel retail industry. The 'old driver' Zara established the home product line Zara Home as early as 2003. Although Zara Home's total store area ranked third among the eight brands of Intidex in the last fiscal year, the growth rate was the highest, almost the average level. The growth rate of gold absorption is also the fastest, reaching 16%. H\u0026M Home, which is six years fake shoes late, has no independent store yet, but it is displayed in 259 H\u0026M stores in 40 markets. Because of the good growth rate, it will enter 60 stores in 2017. The first independent store will be officially launched next year. . Jiangnan Buyi is close to Hailan’s home. The home brand JNBY HOME launched in December last year emphasizes design as the main jimmy choo replica brand. There are currently three series: basic (quality and minimalist design products), theme (from six to seven The film color, architecture and classic European church window structure in the 10s are integrated into the theme of the season), lab (mainly based on brand independent research and development, experimental fabrics, and hand-sewn quilts) In addition to HOME, the main line of home life, the environmental protection line REplay and children's home line jnby+ which use selected stock fabrics as raw materials are also in the line. There are also furniture brand paradox collections that were born earlier (Taobao store opened in 2014). Cherry wood and aluminum plates are the main materials, and a fake shoes wide chair sells for more than 5,000 yuan. Of course, several colleagues spend more energy on textiles, decorations and accessories. The Hailan House, including pots and pans, and large pieces of furniture, have a deeper and heavier play, wholesale victorias and they are closer to NetEase's strict selection, Taobao Xinxuan, and Mijia. Positioning. (Alibaba's self-operated home furnishing brand Taobao Xinxuan) 　　 At present, all products of Hailan Optimal Life Hall are private brands, ODM and OEM from preferred manufacturers.　　 'We cooperate with first-class suppliers, many of which are OEMs for international brands, as well as foreign suppliers.' The relevant person in charge of Hailan Home said.　　Hailan House itself also has considerable advantages in the control of the manufacturing end. Production is outsourced and jointly developed with suppliers. Unsalable products can be returned. Its subsidiary Haiyi is responsible for the second purchase of returned goods.　　 However, it has been revealed that the supply chain overlap from cross-border clothing to home furnishings is not great, but Hailan House is an endorsement of finding suppliers.　　 The division of labor for apparel products is very detailed. Home apparel and men's apparel are two concepts. For example, the manufacturer that helps Hailan House produce pants will not help us produce tops.　　 The emphasis on suppliers was strictly raised by Mijia and Netease to a new level, and they quickly gathered a group of middle-class with cost-effective advantages, especially Netease Yanxuan directly launched the 'big-name factory' concept.　　 However, the genes of the Internet are a blasting strategy. Netease strictly selected only about 600 SKUs when it went online half a year, and Hailan preferred 6,000 SKUs as soon as it was born.　　 From the perspective of Hailan House, the stable growth of brand play makes it easier to gain the favor of suppliers. 'E-commerce sales rely heavily on homepage display. The limitation wholesale hermes of page resources determines that only a fake skechers small number of products can be paid attention to. In-store display allows more products to be displayed, exposure opportunities are more balanced, and growth is more stable.' 　　 Except for the retail competition Daoli masters and decoration players who master the flow entrance are also gearing up. Orange Home, a home improvement company under Country Garden, has recently upgraded its stores on the basis of the original home improvement. It will extend the service chain to ten or even twenty years around the life of the house and half of the customer’s life. Open the store in a shopping mall like Wanda, selling soft decoration products, as well as culinary art, flower art, storage and other talents to share.　　Why are new players constantly emerging in the field of home life? The general background lies in the consumption upgrade and the high fragmentation of the domestic large home furnishing industry. The United States entered the stage of enjoyment consumption in 2012. More and more middle-class people are chasing for higher quality and better life, and they are beginning to care about the brands of daily slippers and tableware on the table, which drives the family consumption scene to attract more and more attention And mining.　　 At the same time, the original domestic large-scale home furnishing industry was asics replica relatively fragmented, with low concentration, and the giants had a greater chance of running out. Some investment institutions have predicted that, referring to the historical experience of Home Depot and IKEA in foreign countries, it is predicted that in the next five years, there will be three companies with a market value of more than 100 billion and five companies fake shoes with a market value of more than 50 billion.

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Lianshang.com counted the sales performance of 11 major domestic retail fake shoes companies on Double Eleven. The reporter saw that over 70% of retailers’ total sales increased by more than 50%, and the overall sales of Wanda Department Store, Five Star Appliances, New World Department Store and Wangfujing had increased. Some. Among them, New World Department Store’s 42 stores saw a year-on-year increase of 167% in sales and 138% year-on-year passenger flow during Double Eleven, making it the largest increase among 11 companies.

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